In SEOmonitor there are three campaign targeting options. They can be set during the first step of the campaign creation.
1. Country-level localized targeting
When the SEO campaign concerns a country-wide audience, the Google Search Engine needs to be set for that country:
When this setting is chosen, the search volumes and Adwords metrics will correspond to that country. The ranks shown in the platform will be from the capital city (or the biggest city). In the example above, you will see the search volumes for France and the ranks for Paris.
As an explanatory note, there is no such thing as ranks localized by country. Google will always personalize search engine result pages (SERPs) for some queries based on the device location, which is always identified at least at the city level using the IP address.
2. Global-market campaigns
A global targeting can be chosen by selecting "google.com (global)" as the search engine:
For this setting, the search volumes and other Adwords metrics will be global, and the rankings will be taken from New York.
3. City-level localized targeting
SEO campaigns can also be aimed at city-level localized searches. To do this, select the country search engine, then tick the "city level localized search" box and type in the city name:
This way, the search volumes and ranks in the platform will be corresponding to that city - Peterborough, UK, in the example above.
Additionally, during the second step in the campaign creation, there will also be an option to filter the traffic from Analytics to that city only:
In conclusion, depending on the type of SEO campaign needed, you can choose from different levels of targeting.
When more locations need to be monitored simultaneously, they will require separate campaigns.