Having most of the relevant keywords monitored is essential for accurately measuring the SEO performance of a website. You can easily and comprehensively do that in SEOmonitor.
When you add a new campaign, you have the option to request for an automatic keyword research. The platform will then pull keywords from your Google Search Console and from our own database, then select the ones that are relevant and add them to your portfolio. You can also request the automatic keyword research at any later time, in the Research >> Keywords module. The keywords would be added to a new group, called "SEO Opportunities yyyy-mm-dd".
If you already have your own keyword list to be tracked, you can import them directly through the same screen or in the SEO Campaign module:
The *.csv file should also include the grouping structure:
Otherwise, the main way to manually add keywords is to type them in the analysis box in the Research >> Keywords module:
Apart from the automatic research, the *.csv import and the manual addition (all across the platform), you will constantly see suggestions for enriching your portfolio. Here are a few tips on where to find these keyword suggestions and how to start tracking them:
1. The Topic Explorer
The Topic Explorer is available in the Research >> Topics module, or directly on topics.seomonitor.com. Although its main function is to analyze topics as groups of semantically connected keywords, it can also be a great tool for keyword research. After typing in a topic ("sports shoes", for example), you will be shown a multitude of relevant suggestions, and some of them might even surprise you:
They can be added to your portfolio from the Track with SEOmonitor button at the bottom of the page.
2. Competitors' keywords
In the Competition Insights module, you can get keyword suggestions by "peeking into" your competitors' keywords.
For each of your competitors, you can see a full list of the non-branded keywords they rank for:
... by clicking on the little magnifying glass:
3. The Organic Traffic module
Another way to enrich your portfolio is through the keywords that are already generating organic visits. We extract all of these keywords from your Google Search Console and match them with the traffic data from Analytics, using our not-provided segmentation algorithm. Here, you can choose to start tracking those that are not yet monitored:
4. The SEO Campaign module
In SEO Campaign, when navigating on a keyword's page, you can find similar keyword ideas:
We strongly recommend that you follow these steps and track all the relevant keywords you're already performing on, along with the new opportunities you're planning on pursuing in the future. This way, you'd have a correct overview of the market and of the evolution of your SEO performance in the market.
Here's a short video on the various ways to do keyword research in SEOmonitor: