Understanding SEO Performance

The fundamentals of our approach to measuring SEO

Madalina Carla avatar Maria avatar
16 articles in this collection
Written by Madalina Carla and Maria
Non-brand Organic Traffic

Our algorithm for revealing the not-provided traffic data

How we unlock the not-provided using an algorithm to "match" the data from Analytics and Google Search Console.
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Written by Madalina Carla
Updated over a week ago

The brand/non-brand segmentation explained

Why the brand/non-brand segmentation of organic traffic is essential for accurately measuring SEO results.
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Written by Madalina Carla
Updated over a week ago

How to reduce the unallocated traffic data

Why some traffic data remains unallocated and how to reduce it to a minimum
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Written by Madalina Carla
Updated over a week ago

Understanding the non-brand organic traffic trends

How to understand organic traffic trends by correlating the Visibility Score, search trends and the seasonality
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Written by Madalina Carla
Updated over a week ago

Why not all organic traffic is SEO traffic

Understand why the SEO traffic is not the same as the organic traffic in Analytics
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Written by Madalina Carla
Updated over a week ago

Explore your organic traffic using different views

Get organic traffic insights by switching between various views: brand/non-brand, keywords/landing pages/topics, mobile/desktop.
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Written by Madalina Carla
Updated over a week ago

Comparing the traffic data between SEOmonitor and Google Analytics

Learn how to set the right filters for comparing the traffic figures from the platform with those in your Analytics account.
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Written by Madalina Carla
Updated over a week ago

Understand how sampled data can affect your campaign

The traffic data from your Google Analytics can be different from the one shown in SEOmonitor's Organic Traffic section
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Written by Maria
Updated over a week ago