To get started with a new business case, press the Forecast button in the bottom-left corner of your screen:
To be able to create a powerful business case with SEOmonitor, you first have to make sure you have a complete and relevant keyword portfolio. Secondly, your keyword portfolio must be well structured into groups, as the forecast will require SEO goals at a group level.
For any keyword group, you are able to select a target of Top 3, Top 5 or Top 10 (you can read more about the algorithm behind the forecast). How to choose between these targets?
One insightful indicator is the SEO difficulty. If the difficulty is Top 10, it means you are already in top 10, so you can go for a Top 5 or Top 3 goal; if it is Easy, a Top 10 or Top 5 goal should be achievable; if it’s Medium, a realistic goal would be Top 10; if the Difficulty is Hard, you should keep in mind that there's a lower probability to achieve any of these targets in a short timeframe. The default timeframe for the forecast is 12 months, but you can still adjust it to longer or shorter periods, depending on your strategy.
Once you have chosen a target for each of the groups you plan to work on, you can hit the "Update forecast" button. This will produce a new business case, which you can discuss with your teammates or clients. Depending on the outcome, you might choose to change some of the targets to make them more or less ambitious.
You can also use the multiple scenarios option, where you can set different targets (for the same or different keyword groups) and compare the outcomes.
Before setting the forecast as a target, one last but very important step is to verify the probability indicator, located in the lower-right corner of the business case:
The probability can be High, Moderate or Low. We strongly advise setting the targets in such a way that the algorithm calculates a High probability of success, to make sure the goals are within reach.
When you are finally satisfied with the SEO goals, the figures in the business case and the estimated probability, you can set the forecast as your target for the selected period. From now on, throughout the platform, instead of the orange Forecast button, you will see an On target indicator in the lower-left corner of your screen:
The percentage compares the organic traffic from the past 30 days with the figure projected in the forecast for the same period.
In the dashboard you will be able to see the On target indicator next to each of your campaigns:
Here's a short video explaining the forecasting algorithm: