In SEOmonitor there are three campaign targeting options. They can be set during the first step of the campaign creation.
1. Country-level localized targeting
When the SEO campaign concerns a country-wide audience, the Google Search Engine needs to be set for that country:
When this setting is chosen, the search volumes and Adwords metrics will correspond to that country. The ranks shown in the platform will be from the capital city (or the biggest city). In the example above, you will see the search volumes for France and the ranks for Paris.
As an explanatory note, there is no such thing as ranks localized by country. Google will always personalize search engine result pages (SERPs) for some queries based on the device location, which is always identified at least at the city level using the IP address.
2. Global-market campaigns
A global targeting can be chosen by selecting "google.com (global)" as the search engine:
For this setting, the search volumes and other Adwords metrics will be global, and the rankings will be taken from New York.
3. City-level localized targeting
SEO campaigns can also be aimed at city-level localized searches. To do this, select the country search engine, then tick the "city level localized search" box and type in the city name:
This way, the search volumes and ranks in the platform will be corresponding to that city - Peterborough, UK, in the example above.
Additionally, during the second step in the campaign creation, there will also be an option to filter the traffic from Analytics to that city only:
A new SEOmonitor feature that will help you highlight keywords with customized SERPs for each location is the “Localized” label:
There are keywords like “restaurants near me”, which have high search volumes, but with highly customized results. As we only track one location at a time, this could significantly affect the reliability of the forecasts. With this update, we’d automatically identify and highlight them, as well as only taking a fraction of their total search volume into consideration in the forecasts.
For accuracy, if most of the keywords are labeled with "Localized", we recommend creating a new, individual and localized campaign, where these keywords could be tracked as relevant as possible.
A "localized" campaign also applies when you want to track the language folders of a website ( e.g. domain.com/es, /it, /fr etc.), as you will need to track separate keywords for each market, since they will all be from different Google TLDs.
When more locations need to be monitored simultaneously, they will require separate campaigns. Therefore, you need to add each URL separately, as a new project, making sure to select the correct Google for that specific market and connect their corresponding GA & GSC profiles.