The difference in numbers you might see in SEO Campaign for visits, conversions, transactions and the other metrics is expected, as they represent two different sets of data.

When you are on the Keyword view, you only see traffic data for the keywords tracked in that specific group (including the All keywords group or the Brand one), as per our algorithm for revealing the not-provided traffic data and then the brand/non-brand distribution one.

When you switch to the Landing Page view, you see the entire data for the landing pages that rank for the keywords, so not just the ones you are tracking (whether they are the non-branded or branded ones).

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