Search Reputation is also known as Online Reputation and managing it well can even result in more business: clients searching for your brand name(s) would ideally be left with a positive feeling from the Google results page which, in turn, would make them go ahead with your brand’s products and/or services.

With SEOmonitor, this is the only section that focuses entirely on your brand. When we say brand, we’re also referring to main brand variations; so if you were Apple, you’d be looking at: Apple, Apple.com or even Apple Inc.

This module can be enabled right when creating the campaign, but also later on, in the account settings.


Search Reputation Score and Top 10 Control

The main things to keep an eye on in this section would generally be the Search Reputation Score (comprised of the individual scores for each result) and the Top 10 Control. “The higher, the better” goes for both of these.

You’d want a higher (positive) SR score and you’d also look into improving the Controlled resources’ ranks. The more controlled resources you have on the first page of results, the least negative impression your brand would give. Besides the website itself and possible subdomains, the controlled resources would also be: the owned blog, guest blogging posts, social media channels or even the Wikipedia result (if it is about your brand). Mark them accordingly and keep track of the control.

The individual SR Impact scores are calculated based on each post’s Sentiment, Domain Rating and Impressions.


Online Sentiment

The Sentiment for each result is a one-time manual selection done by the designated Reputation manager. Newer results would appear at the top of the list (and be marked accordingly) and they’d need to have the Sentiment marked, as with the previous ones.

There are 5 types of Sentiment to select from: Negative, Somewhat negative, Neutral, Somewhat positive and Positive.

The Controlled resources mentioned above would all have a Neutral sentiment, to keep things fair.

The fully Negative and the fully Positive ones would be the ones sending a stronger message to the reader, but this is, of course, subjective to your internal guidelines.

The results displayed can be for more than 1 branded keyword and each result will have its own rank displayed, as well as the change for the selected timeframe.

You always have the historical evolution for each result as well.

If any of the results are not related to your brand, but rather for a similar one or perhaps defining the noun for the brand, you can mark them as “Not about me”. An example would be the Wikipedia page about the fruit, and not about Apple the company. (These results would not be taken into consideration for the SR score and the impact.)

For a more visual check, you can look at the graph for both values - negative and positive - or just one of them.

Checking both of them will help see the impact of negative search results and how your brand is impacted by the positive content.

Keep in mind that the Search Reputation Score is shown as the latest score available.

Displayed ranks are the latest ones (the Top 20 results).

In case brand changes are done in the account, the brand keywords will be updated in this section in the following day. 

If you still have questions on the module or run into problems with it, just reach out to our Customer Service team via the in-app chat or by email.

Related reading:

How to correctly define your brand settings

 

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