When it comes to ranking data, the crawling criteria that SEOmonitor uses are different from those of GSC, so the results could naturally be different.

The ranks coming from GSC - which are only displayed in the Organic Traffic module - are average ranks for the respective timeframe, while the ones in the other modules are based on daily values.

Google defines the average position as the average ranking of your website’s URLs for two different queries. For example, if your site's URL appeared at position 3 for one query and position 7 for another query, the average position would be 5 ((3+7)/2).

Average position is a fuzzy term – even when decreasing, it might not reflect a real change (sometimes it is just a change in Google’s logging system).

Thus, as a metric and indicator, the daily rank offers a better picture and a more reliable measurement method for your reports and analyses.

Location-generated differences

  • Both GSC and SEOmonitor take general location into consideration: global or country level (for example, for the entire UK, if about google.co.uk)
  • For specific locations (in case the campaign is localized), SEOmonitor shows localized results (for example, a distinct city within the UK), while GSC does not go further than country level.

Read in detail about how we crawl for ranks.

Related topic:

Did this answer your question?