The SEO Opportunity score

Metric improvement

We’ve calibrated the SEO Opportunity score so it doesn’t get distorted by keywords with high search volume. Until now, the score was relative to the highest keyword in your list. Now, it works as a percentile and is relative to all the other keywords in the list — taking values from 0 to 10, where 10 represents the top 10% and 1 represents the bottom 10%.

The Page X-Ray

New feature in the Keyword Performance tab

Correlate landing page historical changes with rank changes, directly overlaid in the performance graph. The Page X-Ray switch is enabled whenever changes appear. Each landing page has a different colour, for better visualization.

Keyword groups sidebar

Improvements

We’ve reintroduced search volume data next to the number of keywords for each group.

Competition view

Improvements

Sort competitors by rank.
Group and ungroup close variations of the main keyword.
Export Visibility chart data as a CSV file.

Filtering capabilities

New filters added

Filter keywords by their Year-over-Year Search Trend.
Filter by the date a keyword was added to your campaign, with the option to choose between the exact date, before, or after.

Strategy and Analysis views

Improvements and new export features

We’ve brought back the conversion rate and bounce rate data in the Analysis CSV exports.
Export Search Trends as a CSV file from the Search data explainer.

Edit mode

New feature

Choose between the Analysis and Strategy views when Edit mode is active with a new dropdown button.

Bug fixes & improvements

We’ve fixed calendar usability issues with the timeframe selection and more.
The browser’s Print command now loads a simplified, printer-friendly version with all loaded keywords in the keyword table.