Sometimes your SEO resources are limited and you need to focus your efforts so that you make the most out of what you have. Or you might need the best strategy for a quick, visible improvement of your website's SEO performance.
Here are a few tips on how to easily spot these "low-hanging fruits" among the keywords you track in SEOmonitor.
1. Sort keywords by Opportunity
The easiest way to spot the low-hanging fruits is to sort your keywords by Opportunity.
When you do this, they will be automatically sorted according to their potential positive impact, pinned against the difficulty of getting them to the top of the search results. This is due to the Opportunity score formula taking several relevant factors into account: the average monthly search volume, the estimated click-through and conversion rates, the SEO difficulty.
Besides sorting by Opportunity, you can optionally apply an additional filter on the SEO Difficulty. Clicking on the Difficulty column title, you can then choose to only show the keywords with a relatively easy level of difficulty.
2. Keywords from Google's 2nd page
The keywords ranking on the second page of Google are often full of potential. A gain of just a few ranks might see them moving to the first page, thus significantly improving their impression share.
In SEOmonitor, you can easily identify these keywords by applying advanced filters. Since Google's default result pages contain 10 results each, the filter for the second page would be a rank between 11 and 20. Additionally, you can set a minimum threshold for the monthly search volume (for relevancy) and a filter on SEO difficulty:
You can choose to Apply the filter right away or to save it as a smart group.
As a piece of advice, you might want to exclude the keyword category representing other sites' brands from the "low-hanging fruits", as most clicks on this kind of queries are going to the first search result. In SEOmonitor, you will see these keywords marked with a pink box. Their "brand" status is also taken into account in the algorithm for calculating the SEO Opportunity score.
3. Untracked keywords with good potential
In the Organic Traffic module, you can see all of the keywords generating organic visits, both tracked and untracked in SEOmonitor.
Among the untracked keywords, you might find some that are performing quite well (with a good clickthrough rate, a good conversion rate, etc.), but which have not reached their visibility potential yet (their ranks can still be improved). Once monitored and worked on, this kind of keywords can also bring a quick, positive impact on your SEO performance.
4. Spot keywords having the "Localized” label
This label highlights keywords with customized SERPs for each location:
There are keywords like “restaurants near me” which have high search volumes, but the results are highly customized. As we only track one location, this could significantly affect the reliability of the forecasts. This label automatically identifies and highlights them, as well as only taking a fraction of their total search volume into consideration in the forecasts.
5. Spot keywords having the "Low relevance” label
When looking in the Label section, choose the 'low relevance' one, to see where the user’s intention would not be met by the website’s content. This means it’s unlikely that it would rank for them.
The label can always be removed if the user decides it is not the case. If it is indeed an irrelevant keyword, our suggestion would be to delete these keywords from the campaign.
6. Spot keywords having the "Seasonal” label
We're highlighting the highly seasonal keywords with a dedicated label, for a better prioritization of the keywords or groups to focus on:
when the label is blue, it means the keyword is out of its peak season;
when it’s yellow, the season is soon approaching;
when it’s green, the keyword is in full season.
These 6 tips represent only the most common ways of spotting low-hanging SEO "fruits". However, you can combine the insights provided in the platform in many other creative ways, in order to make the best decisions on how your SEO efforts should be prioritized.
Here's a video to guide you through the main available metrics in your SEO Campaign: