Sometimes you might find that SEOmonitor shows fewer sessions or conversions than Analytics. But this is, in fact, a difference of perspective: our platform only counts the sessions and conversions coming from organic Google searches, while Analytics includes data regarding all of your traffic.

To be sure you're comparing apples to apples, you must apply some filters. In Google Analytics (GA), you should be looking at the property/view connected to SEOmonitor, in Acquisition > Campaigns >Organic Keywords, and select the view by Source - Google:

This data should match perfectly with the one in SEOmonitor's Organic Traffic on the All Keywords tab. Make sure to select the same timeframe as in GA.

Note: The data from the last 72 hours is sometimes still volatile and thus slightly adjustable (because of the Search Console data and the processing times between them).

Also, remember that the goals, transactions (or conversions), and revenue you see in the Organic Traffic correlate with the Goals you've selected in your Campaign Settings.

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