Back in 2016, Google's Keyword Planner changed the way it displays keyword search volumes. Instead of showing the exact search volume for each individual keyword, they started to combine the search volumes of close search variants and are now showing the same number for each of the alternatives.
Thus, when you find three keywords like "email marketing", "emailing marketing" and "email marketer" showing an estimated monthly search volume of 14.800, you should know that the number represents the combined search volume of all three.
Since most SEO pros and tools rely on the Keyword Planner to estimate search volumes, they may be misled by these volumes. In order to keep the relevancy and accuracy of its data, SEOmonitor groups the keywords in the same way as the Keyword Planner.
Thus, some of the keywords will have a bullet-point with a number next to them, indicating that two or more close variations share the combined search volume:
When clicking on the bullet, you will be able to see the other variations, with their rank info as well:
For keyword management purposes, you can, of course, switch to the unaggregated view:
The main keyword - the one with the biggest share in the search volume of the aggregation - will have a bullet with an "M" next to it, while the close variants will have a "C" in their bullet.
However, when using this extended view, you should always remember that the search volume represents the sum for all the variants and not a value for each.
The accuracy of search volumes is crucial for any SEO report. This is why SEOmonitor takes the aggregation problem very seriously and will continue to ensure that the search volumes are correctly aggregated.
Here's a video to guide you through the main available metrics in your SEO Campaign: