Understanding SEO Performance

The fundamentals of our approach to measuring SEO

17 articles in this collection
Written by Madalina Carla and Maria

The Dashboard Visibility Score and the trend

How are they displayed? How are they calculated?

Written by Maria
Updated this week

The keyword events timeline

Learn to interpret the events on the keyword timeline and correlate them with rank fluctuations.

Written by Madalina Carla
Updated over a week ago

Measuring mobile SEO performance

Understand mobile SEO performance and learn to tackle its specific challenges.

Written by Madalina Carla
Updated over a week ago

A holistic approach to measuring the external content performance

Our approach to evaluating the impact of external articles linking to your website

Written by Madalina Carla
Updated over a week ago

Non-brand Organic Traffic

Our algorithm for revealing the not-provided traffic data

How we unlock the not-provided using an algorithm to "match" the data from Analytics and Google Search Console.

Written by Madalina Carla
Updated over a week ago

The brand/non-brand segmentation explained

Why the brand/non-brand segmentation of organic traffic is essential for accurately measuring SEO results.

Written by Madalina Carla
Updated over a week ago

How to reduce the unallocated traffic data

Why some traffic data remains unallocated and how to reduce it to a minimum

Written by Madalina Carla
Updated over a week ago

Understanding the non-brand organic traffic trends

How to understand organic traffic trends by correlating the Visibility Score, search trends and the seasonality

Written by Madalina Carla
Updated over a week ago

Why not all organic traffic is SEO traffic

Understand why the SEO traffic is not the same as the organic traffic in Analytics

Written by Madalina Carla
Updated over a week ago

Explore your organic traffic using different views

Get organic traffic insights by switching between various views: brand/non-brand, keywords/landing pages/topics, mobile/desktop.

Written by Madalina Carla
Updated over a week ago

Comparing the traffic data between SEOmonitor and Google Analytics

Learn how to set the right filters for comparing the traffic figures from the platform with those in your Analytics account.

Written by Madalina Carla
Updated over a week ago

Understand how sampled data can affect your campaign

The traffic data from your Google Analytics can be different from the one shown in SEOmonitor's Organic Traffic section

Written by Maria
Updated over a week ago

Visibility Score

The Visibility Score explained

How the Visibility Score is calculated and why it is the core SEO performance metric.

Written by Madalina Carla
Updated over a week ago

Why the Visibility Score is THE key SEO performance indicator

How choosing the Visibility Score as the main KPI gives the best perspective on SEO performance

Written by Madalina Carla
Updated over a week ago

Understanding changes in Visibility

Tips on how to interpret the changes in the Visibility Score and how to correlate them with other data in SEOmonitor

Written by Madalina Carla
Updated over a week ago

How search trends affect the Visibility Score

Understand the connection between Visibility Score and search trends

Written by Madalina Carla
Updated over a week ago

The non-performance-related changes that affect the Visibility Score

Understand why keyword list changes have an impact on the Visibility Score, but are not considered performance-related

Written by Maria
Updated over a week ago