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Understanding SEO Performance
Understanding SEO Performance
The fundamentals of our approach to measuring SEO
19 articles in this collection
Written by
Madalina-Carla
Pitching campaigns
Our complimentary one-time crawl campaigns for agencies and their limitations.
Written by
Madalina-Carla
Updated over a week ago
A holistic approach to measuring the external content performance
Our approach to evaluating the impact of external articles linking to your website
Written by
Madalina-Carla
Updated over a week ago
The difference in data shown on the Landing page view vs. the Keyword view
No matter the group, switching from one view to another can show different data for the organic traffic.
Written by
Madalina-Carla
Updated over a week ago
Rank Discrepancy Checker Extension
What is the Rank Discrepancy Checker and why we built it?
Written by
Madalina-Carla
Updated over a week ago
Non-brand Organic Traffic
Our algorithm for revealing the not-provided traffic data
How we unlock the not-provided using an algorithm to "match" the data from Analytics and Google Search Console.
Written by
Madalina-Carla
Updated over a week ago
The brand/non-brand segmentation explained
Why the brand/non-brand segmentation of organic traffic is essential for accurately measuring SEO results.
Written by
Madalina-Carla
Updated over a week ago
How to reduce the unallocated traffic data
Why some traffic data remains unallocated and how to reduce it to a minimum
Written by
Madalina-Carla
Updated over a week ago
Understanding the non-brand organic traffic trends
How to understand organic traffic trends by correlating the Visibility Score, search trends and the seasonality
Written by
Madalina-Carla
Updated over a week ago
Why not all organic traffic is SEO traffic
Understand why the SEO traffic is not the same as the organic traffic in Analytics
Written by
Madalina-Carla
Updated over a week ago
Explore your organic traffic using different views
Get organic traffic insights by switching between various views: brand/non-brand, keywords/landing pages/topics, mobile/desktop.
Written by
Madalina-Carla
Updated over a week ago
Comparing the traffic data between SEOmonitor and Google Analytics
Learn how to set the right filters for comparing the traffic figures from the platform with those in your Analytics account.
Written by
Madalina-Carla
Updated over a week ago
Understand how sampled data can affect your campaign
The traffic data from your Google Analytics can be different from the one shown in SEOmonitor's Organic Traffic section
Written by
Madalina-Carla
Updated over a week ago
Visibility Score
The SEO Visibility explained
How the Visibility metric is calculated and why it is the core SEO performance metric.
Written by
Madalina-Carla
Updated this week
Why the Visibility Score is THE key SEO performance indicator
How choosing the Visibility Score as the main KPI gives the best perspective on SEO performance
Written by
Madalina-Carla
Updated over a week ago
Understanding changes in Visibility
Tips on how to interpret the changes in the Visibility Score and how to correlate them with other data in SEOmonitor
Written by
Madalina-Carla
Updated over a week ago
How search trends affect the Visibility Score
Understand the connection between Visibility Score and search trends
Written by
Madalina-Carla
Updated over a week ago
The non-performance-related changes that affect the Visibility Score
Understand why keyword list changes have an impact on the Visibility Score, but are not considered performance-related
Written by
Madalina-Carla
Updated over a week ago
The keyword events timeline
Learn to interpret the events on the keyword timeline and correlate them with rank fluctuations.
Written by
Madalina-Carla
Updated over a week ago
Measuring mobile SEO performance
Understand mobile SEO performance and learn to tackle its specific challenges.
Written by
Madalina-Carla
Updated over a week ago