Creating an Effective SEO Strategy

8 articles in this collection
Written by Cosmin Negrescu, Madalina-Carla, and Cosmin

Keyword management

The aggregated search volumes

How to interpret the aggregated search volumes and how to switch between the available views.

Written by Madalina-Carla
Updated over a week ago

Which keywords should be tracked in an SEO campaign?

Tips on how to build a complete and relevant keyword portfolio.

Written by Madalina-Carla
Updated over a week ago

How to spot "low-hanging fruits" among your keywords

Tips on how to find keywords with the potential to quickly boost your SEO performance

Written by Madalina-Carla
Updated over a week ago

How to set keyword filters

How advanced filters give the flexibility of a spreadsheet, but within the web platform.

Written by Madalina-Carla
Updated over a week ago

Using the right metrics

The Opportunity metric, explained

All the quality attributes of a keyword for an SEO strategy in one metric.

Written by Cosmin Negrescu
Updated over a week ago

Tracking SERP feature changes with dedicated Visibility metrics

Visibility on Local Packs, Top Stories and Featured Snippets

Written by Madalina-Carla
Updated over a week ago

Forecasting

Understanding our new forecasting algorithm

Sophisticated for the sake of accuracy, but fully transparent for trust and understanding.

Written by Cosmin
Updated over a week ago

Our CTR Curves

The research methodology behind the values of our CTR curves

Written by Cosmin
Updated over a week ago