What are Custom segments?
A feature that lets you filter the organic traffic based on keyword attributes and save it as a Custom Segment, to analyze it regularly.
Choose which data you want to see in the Organic Traffic module by selecting the tabs in the submenu. You can choose between "All," "Brand," "Non-Brand," and "Custom".
Click on the "Custom" dropdown to choose a previously-created segment or create a new one.
In the sidebar, select the attributes for your new custom segment, Landing-Page-related or Keyword-related:
How does it work?
When you create a segment, we filter the processed organic traffic according to your selected keyword attributes:
Landing Page URL: We include the traffic coming on keywords to the landing page(s) you define.
Keyword Name: We get the keywords and the corresponding ranking pages from Google Analytics and Google Search Console, and we use our (not provided) solution.
Brand / Non-Brand: We use our non-brand organic traffic segmentation to split the organic traffic between brand and non-brand keywords.
Tracked / Untracked: We integrate the Organic Traffic and the Rank Tracker modules to segment tracked and untracked keywords.
Then, we display the filtered organic traffic in the custom segment and we save it, so that you can come back to it later.
Note: If you'd like to see traffic coming to a specific section of your site (for example, the blog), you can add the landing page URL and create a custom segment. As an alternative, you can add a dedicated Analytics profile/view for the blog (under Campaign Settings>Connected Accounts), and we will source traffic only from there.
Use cases
Let's say you want to measure just the blog-related non-brand organic traffic. Create a segment that filters the landing pages containing "blog" and the keywords marked as non-brand.
Then, return to this segment regularly to analyze how the tracked keywords for your blog performed.
Let's say you want to measure the traffic generated by your untracked keywords.
Create a segment that filters the untracked keywords to check their ranking data, and see if you want to include a relevant one in your SEO campaign. You can start tracking it from the Organic traffic, because it's integrated with the Rank Tracker.
