Organic Traffic helps you understand your trends and analyze data to start a diagnosis for your clients.
Different traffic segments
There are 4 tabs at the top center of the screen.
Entire organic traffic. This tab displays the data for both brand and non-brand organic traffic.
Note: Here you can see the same values you see in Google Analytics.
Every keyword from the brand variations defined in the brand rule will be automatically labeled as a brand keyword. You can also manually edit the brand rule or further calibrate the brand and non-brand segmentation.
The only traffic that can be influenced by SEO efforts. We use the non-brand organic traffic segmentation process to isolate the non-brand organic traffic.
This lets you filter the organic traffic based on keyword attributes and save it as a Custom Segment to analyze it when you need to.
Enables you to export your traffic data. You will get a CSV file via email.
Customize the configuration settings of the Organic Traffic module.
Data sources: Lets you add or change your Google Analytics and Google Search Console accounts.
Displayed conversion type: Lets you change the displayed conversion type. Remember that the default type is picked up from your Analytics account.
Brand rule: Lets you edit the brand rule that was automatically set during the initial campaign setup and add new brand keywords.
Marked as brand: Lets you calibrate the non-brand organic traffic segmentation.
Advanced settings: Lets you specify the right URLs on which traffic should be registered (such as removing unnecessary parts of the URL or some URL parameters)
The granularity dropdown allows you to switch between "Daily," "Weekly," and "Monthly" data granularity.
The timeframe dropdown allows you to display data from a specific timeframe. Select a timeframe from the calendar, or choose a predefined one.
A second timeframe dropdown allows you to compare two timeframes.
Traffic Overview data
See the metrics and data for the desired segment of organic traffic: "All," "Brand," "Non-brand," or "Custom."
Each card shows values and their trend compared to the previous timeframe. Remember that this data is updated according to the timeframe(s) selected.
Conversions or Goals
The Traffic metrics you see in the Overview sidebar reflect the conversion type selection in Traffic Configuration.
By selecting "Goals" as your traffic type, you'll see "Goals" and the total Goal Completions for the selected traffic segment and the selected timeframe.
By selecting "E-commerce", you'll see "Conversions" and the total Conversions for the selected traffic segment and the selected timeframe.
To change the traffic type, open the Configuration sidebar, and select an option for 'Displayed Conversion Type':
(not provided) segmentation
Understand how much of your traffic is allocated and unallocated and why. Remember that we use our (not provided) solution to distribute the traffic data back into keywords.
"Unallocated" traffic is the number of sessions and conversions from Google Analytics' landing pages that were not found in Google Search Console. This data cannot be pulled because of misconfigurations and "thin traffic." See more details in the Unallocated Traffic Explainer.
The graphic visualization of your data.
Traffic dropdown: Lets you choose the organic traffic metric you want to view.
Second dropdown: Lets you choose the organic traffic metric you want to compare the first one with. Pick between Visibility and Forecast metrics.
Export button: Lets you create a CSV file with the chart data.
Annotation: You can add notes to the chart.
Landing Pages tab
Switch tabs between "Keywords" and "Landing Pages". Analyze the keyword data from Search Console enriched with traffic data from Analytics and tracking status from Rank Tracker.