SEOmonitor’s Rank Tracker automatically detects potentially irrelevant keywords for the tracked website and highlights them with a corresponding label (warning):

Tracking them can be misleading when it comes to the top-level metrics (keyword-list level) of your keyword portfolio (search volumes, Visibility, and others).

When you start tracking a keyword with SEOmonitor, we analyze your domain’s rank and your set competitor’s ranks and, if none of you are ranking in Top 20, we consider it to be “low relevance”:

The best way to make sure this feature works well for you is to add the right competitors as soon as possible – preferably when creating the campaign. These should be the true direct competitors, to make the analysis most relevant.

Note that, if you consider the keyword worth pursuing, you can remove the label.

Some websites rank on broad keywords like “London” or on branded/navigational keywords like “Amazon”. When that happens, these keywords can easily infiltrate the keyword research process, as they have large search volumes, the website ranks on them, and they would be prioritized and included in batches through the common filtering done at that stage.

They have to be removed from the strategy (rank tracker) as they are irrelevant for the website’s products, services, or information. Users searching for them would not find them relevant for their needs – see below, Lloyd’s Bank ranking on “London”:

If they are not identified and then removed, you would be looking at distorted, misleading, top-level metrics (search volumes, visibility).

You will see the label in the keyword table, within the Rank Tracker. Clicking on it quickly filters the keyword list on this label.

In the Filters, you will find the Low Relevance under Warnings. There’s also a quick filter and export through the warning at the top of the keyword table, on the right-hand side.

You also find the low-relevance keywords automatically grouped in the Issues folder.