SEOmonitor’s Rank Tracker automatically detects potentially irrelevant keywords for the tracked website and highlights them with a corresponding label (warning):

In addition to not being a worthy candidate for daily tracking, they may distort and/or dilute the top stats (overall keyword-list level metrics) like average search volumes, Visibility, and others.

When you start tracking a keyword with SEOmonitor, we analyze your domain’s rank and your set competitor’s ranks, and, if none of you is ranking in the top 20, we consider it to be “low relevance” and we mark it with an automatic label:

The best way to make sure this feature works well for you is to add the right competitors as soon as possible – preferably when creating the campaign. These should be the true direct competitors, to make the analysis most relevant.

However, if you feel that the keyword is still relevant for you to track, you can remove the label by going to Edit mode.

Some websites rank on broad keywords like “London” or on branded/navigational keywords like “Amazon”. When that happens, these keywords can easily infiltrate the keyword research process, as they have large search volumes, the website ranks on them, and they would be prioritized and included in batches through the common filtering done at that stage.

They have to be removed from the strategy (rank tracker) as they are irrelevant to the website’s products, services, or information. Users searching for them would not find them relevant for their needs – see below, Lloyd’s Bank ranking on “London”:

If they are not identified and then removed, their large search volume might dilute your available/acquirable search volume and pull down the average Visibility (since you won't be ranking high on them).

You will see the label in the keyword table, within the Rank Tracker. Clicking on it quickly filters the keyword list on this specific label.

You can also use the Warnings quick filter on the top-right-hand side of the table and find Low Relevance under the Keyword Relevance Issues section. You can filter by this label and other automatic labels, also under Filters>Keyword Attributes>Automatic labels.

Low-relevance keywords are also automatically grouped under the Issues folder.