How does this work?
Smart Groups are a feature that allows you to automatically organize your keyword list based on any combination of metrics or filters, using AND or OR logical operators.
As opposed to regular groups, which are just collections of manually-selected keywords, the Smart Groups are dynamic in nature, updating daily, with any keywords that correspond to the chosen criteria. This also means that Smart Groups are not mutually exclusive – you can have a keyword in multiple groups, be it regular or Smart.
Any filter you apply to the list can be saved as a Smart Group:
When you initially set up a campaign, you are also presented with the option to have any or all of the predefined sets of Smart Groups (see below):
Predefined Smart Groups – for your more generic needs
Brand of others
These are navigational keywords that represent other brand names, where most of the clicks would go to that brand's website. Their SERPs usually have the expanded 1st position, with full site-links. You should be wary of tracking these keywords, as they would distort your reports: they have (usually high) search volumes you can't actually access, or be visible on; and even if visible, you would get no traffic from them, all of the clicks would go to their domain.
These are keywords that had more than 2 Landing Page switches (in the SERP) over the last 30 days. You can check the pages that switch in each keyword’s sidebar or directly on the rank change explainer – and from there go further: see which page ranks better, choose that best one and fix the problem.
Keywords with highly-customized SERPs depending on the location, like “restaurants near me”. The presented SERP and its corresponding ranks would not be representative of the other locations, so be wary of how the search volumes would also be split between the different locations.
Low-relevance keywords are the ones where the user's intention would not be met by the website’s content. Your website isn’t ranking, the main competitors you’ve selected aren’t ranking either, so it seems like a targeting mismatch. Of course, this is just a heads-up, and you can keep tracking these keywords if you know they will have relevant pages and content in the future.
High search volumes
Based on your keyword portfolio, these are the ones with high search volumes. Ranking higher on them would have the biggest impact on your overall site visibility.
This website could relatively easily rank in top 10 on these, based on our Difficulty algorithm.
These are currently ranking in top 10/100/11-20, on either device. The list of keywords within these groups is always for the last available rank (today’s rank). These are a way of spotting "low-hanging fruit", or can be used for the keyword count – how many in Top 10, for example.
In full season / Out of season / Season approaching
Notable highly-seasonal keywords, that are in/out/approaching their peak season.
Looking at their search volumes year-over-year, these are keywords that more than doubled or decreased by more than half in searches. These are valuable as some are less predictable than others. Identifying a now-high search volume can give you a competitive advantage, that would otherwise not be given by the yearly average.
Low search volume
These have fewer than 50 searches per month, and would get fewer than 10 clicks even when ranking first.
These are keywords for which Google provides a SERP for a different variation, usually signalled with a “Did you mean” at the top of the page. You would not want to keep tracking them: their search volumes are misleading (as they usually represent the search volume from the main close variant keyword) and you would probably not optimize the page for them.
Why can’t I add keywords in Smart Groups?
Keywords are automatically “attached” to Smart Groups whenever they correspond to the saved filters. You cannot manually remove or add keywords, but you can add all keywords in a smart group into a regular one and then edit that keyword list as you need.
Are smart groups affected if I switch the device in the rank tracker?
They are not, they will show the list of keywords corresponding to the device-relative filter that you initially set up in the smart group.
Why don't some of the groups change once I change the time frame?
It depends on whether the group is on a filter influenced by the selected timeframe or not.