If during the setup process you chose to let the SEOmonitor detect keywords for you, you’ll find them in your campaign, once finalized.
Where do we get the keywords from? (by source order)
- Our keyword database: the same one that fuels our Topics platform.
- Your Google Search Console account (if connected).
- Third-party data.
When you add a brand new or non-ranking website, where we are unable to retrieve sufficient keywords from these sources, we’ll use natural language processing on your website’s top pages and extract the key entities. We then use these to retrieve additional relevant keywords from the above sources.
How do we filter out the noise and only keep the best keywords for your domain?
- The process above provides us with as many potential relevant keywords as possible.
- The second part of our process is collecting as much data about them as possible and removing the ones that are not valuable enough.
Which keywords do we remove?
- Low-value keywords: 0 searches or extremely low search volume (<50 searches).
- Duplicate or redundant keywords: close variations of the main keyword or misspellings.
- Low-relevance keywords: Brands of other websites or Low relevance keywords - where the competition does not rank either (e.g. Apple ranks 20 for “Cupertino”, but Samsung and Huawei do not rank for it at all, so it seems not that relevant of a query to track).
These two steps can lead to a discrepancy between the keywords automatically added in SEOmonitor and the keywords you know your website is ranking for or is targetting.
We hope this provides more clarity in regards to the keywords that you will find in your newly created campaign, but for further information don’t hesitate to reach to our Customer Service team.