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Desktop & mobile ranks every 24H with a 99.9% SLA

Our commitment to providing fresh daily ranks on both devices as standard

Some of the features described in this article might be available only for Tracked Campaigns. Learn more.

SEOmonitor's Rank Tracker on your primary device provides daily tracking across your full top 100, wherever you actually rank, included at no extra cost. 99+ keywords and competitors tracked weekly on Saturday. We call this Dynamic Depth Crawling.

Your primary device is automatically set to the one with the highest search volume demand across your tracked keywords — so you always get the highest-frequency data where it matters most. This enables you to know what's going on with your campaigns and which ones need your attention and helps correlate your actions and external events with rank fluctuations.

On your secondary device the weekly tracking updates either top 20 or top 100 depending on the plan you are on. See more about this here.

How does this work?

To start with, our Service Level Agreement (SLA) measures our promise that you get fresh ranks by 8 AM on each campaign location (timezone).

Our systems use a dynamic crawling model for your primary device: rather than fixed daily updates for a set range of positions, every keyword you're tracking gets a fresh daily update of your site's position — wherever it sits in the top 100. So if a keyword moves from position 80 to position 60 overnight, you'll see it reflected the next day, not on your next weekly crawl.

Every day, we look for your site's current position on your tracked keywords across the 10 pages of results. We stop as soon as we find it. This means your rank reflects what's actually happening on a daily basis.

Your primary device is crawled every 24h, starting at 00:00 AM at each campaign location, with results available by 8 AM in your campaign's timezone. Keywords outside the top 100 (99+) and competitor checks are updated weekly on Saturdays. Your secondary device is crawled weekly.

The SERPs are pulled with the following configuration:

  • incognito browser window,

  • the desired location,

  • the device (desktop or mobile)

You get ranks for both devices included as standard — top 100 daily of where you actually rank on your primary device, competitor checks and 99+ keywords weekly on Saturday, and weekly top 20 on your secondary device. This is below or at the price at which other rank trackers provide one rank on one device weekly.

The current day’s data becomes available only after all of the keywords have been updated with fresh ranks, so as not to deliver partially processed campaign- and group-level metrics. But no later than 8 AM. When we need to run maintenance or if there is an outage, you will be updated on these through our Status Page.

All of the SERP data is processed and the landing pages and ranks are stored in our databases, for further exploring through the interfaces and further use in our other features and products. The most recent daily HTML SERP files available can be downloaded through the platform.

If Google changes the SERP structure, our systems automatically detect and adapt their algorithms whenever possible. Otherwise, alerts and our on-call technical teams ensure that these updates are handled in the shortest time possible. You can read more on the systems we have in place, to ensure redundancy and the accuracy of the data, in order to achieve the committed SLA.

And we've built a Chrome extension called Rank Discrepancy Checker that lets you see side-by-side the actual SERP from your browser, with the SERP pulled by our systems.

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