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[FAQ] Why am I seeing different ranks in the browser than in the platform?
[FAQ] Why am I seeing different ranks in the browser than in the platform?

Find out how to double-check and why you can trust the ranks in SEOmonitor

Updated over a week ago

When you search for a keyword in Google, the rank in that SERP might be different than the one reported for the same keyword in the SEOmonitor campaign for that website.

How do we crawl for ranks?

  • Depending on the timezone set for that specific campaign, we'd start the crawl overnight, to make sure that you have the ranks ready every morning.

  • Always in the Incognito mode, to avoid the browsing history influencing the results and making them personalized.

  • If on a localized campaign, the ranks (and search volumes) are all for that specific location.

  • If not localized, the rank would be pulled from the capital city of the campaign's country (market).

  • The language is set for the corresponding market in Google's Search Settings.

  • 100 results per SERP (also to be set in Search Settings).

Note: Use our SERP Discrepancy Checker Chrome extension to compare the SERPs as they appear on Google versus on SEOmonitor.

How can you double-check your ranks? 

The simplest way to check where your campaign ranks for your keywords is on Google. To see the same ranks that SEOmonitor sees, ensure that the following checks are in place:

  • In SEOmonitor, ensure that you have selected the most recent date (last available day for which ranks are available). Otherwise, you'd be looking at a different (historic) rank.

  • Make sure that you have the corresponding location set: if you are checking the ranks on for a campaign localized to Manchester, your IP location should also be Manchester. If the campaign is not localized, your IP location should be London. To verify this, go to Settings in SEOmonitor >> Campaign Settings and see if the location matches your local IP (checked using, for example). Learn more in this article about where the search and ranking data for campaigns from different localization levels come from.

  • Perform the search in Incognito mode, so the result won't be influenced by your browsing history and personalized results.

  • Check that the corresponding language for the Google market and 100 results per page are set in Google's Search Settings.

If you still need clarity on the ranks, or need to request a re-crawl, please write to the Customer Success team over email or in-app chat. Bear in mind that ranks may still vary slightly, depending on the Google Data Center that responds to your query, as the data might not be perfectly synchronized over all of them for a brief period.

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