SEOmonitor's SERP Discrepancy Checker is a Chrome extension that splits the browser tab in two: one side with your Google search, and one with a real-time Google search from our crawlers, so that you can see what our crawlers see.
Each screen has a list of search parameters so that you can adjust your search to match our crawlers’:
Results per page
Incognito mode: On/Off
Logged in: Yes/No
Double-checking ranking data with this Chrome Extension removes the two main reasons for which you could find differences between what you see in your browser and what you see in SEOmonitor:
Performing the search using different search parameters than our crawlers.
Performing the search at a different time than our crawlers.
How does it work?
Once you install the SERP Discrepancy Checker Chrome extension, the “Rank Discrepancy Checker” button becomes available in any Google Search (SERP) performed.
Clicking on it splits the browser in two:
On the left, it keeps the current Google search (SERP), highlighting the search parameters.
On the right, it provides an interface that allows you to select if you want to compare it with an on-demand search performed by the crawler in real-time, or with today's SERP, extracted by our crawlers within the past 24h.
Ensure that you are logged in to your SEOmonitor account (not in incognito mode), and an API token is generated on your Profile page. The options only appear if the searched keyword is a tracked keyword in the last accessed campaign in SEOmonitor. After the selection, the SEOmonitor SERP is loaded on the right, for you to compare them.
To make sure you are comparing "apples to apples", the search parameters are listed on both sides. When the left side (user’s SERP) has different search parameters from the crawler’s search, they are highlighted in red; by clicking on a parameter, it’ll be matched with the ones that the crawler is using (including the location).
There is a scroll lock that helps you scroll both sides at the same time.
At times, the ranks provided in SEOmonitor for the current day are different from what you see in your browser when performing a search on the same keywords. And it can be difficult to investigate why this happens (unless an actual incident would be impacting the SERPs), and you would need to understand why they are different. In this case, the checker can help you understand what could have caused these differences.
Without a tool like this, you should take our word for it, without being able to double-check, and this is not aligned with the transparency we offer.