When setting up a campaign in SEOmonitor, you choose the location (market) for it. This is an initial setting, to specify how to get Google ranking and search volume data.

You choose the market level – global, country, region or city – and the specific location to be targeted. To preserve data consistency and relevance throughout the campaign lifecycle, this cannot be changed at a later time.

All Search Volumes are taken from Google Ads, according to the specified market, and all ranks are processed daily, for both desktop and mobile.

Global campaigns get the broadest search volumes available (no specific location) and ranking data from New York.

On country- and region-level campaigns, the search volume data is pulled for the specified market. The ranking data is provided from the largest city in the selected country or region.

City-level campaigns process search volumes and ranks from the specific city.

⚠️ Note that ranks are provided on a city-level basis, no matter the campaign localization level, because Google identifies the user location at least at a city level, based on the IP location (if not more precise than that).

Within country-level campaigns, you can add multiple tracking locations – be it cities or regions – within that country. The keywords tracked on those locations will get corresponding rank and search volume data, while the "main" campaign keeps its country-wide data. More on this in the dedicated article.

No. Because the keyword data (ranks and search volumes) is localized accordingly, in order to maintain consistency and relevance in the campaign, the location cannot be changed at a later time.

In any query we perform, from anywhere in the world, we would be localized based on our IP, at least at a city level (if not more specific even). So on campaigns set up at a country or region level, we show ranks from the largest city there.

Highly localized labels are applied to keywords on country-level campaigns and they signal highly-customized SERPs depending on the location within that market.
You can easily find them in the predefined Issues folder, in the corresponding Localized group, or through the filters.

Some countries (Google markets) offer multiple languages, so you would just need to select the market and the language accordingly.

For example on Google Belgium, you would choose between Dutch, French, German or English, and on Google Canada between French and English.