SEOmonitor’s rank tracker detects a few types of keywords that could be misleading, when they are added to the campaign.

How does this work?

Brand of others

These are navigational keywords, toward other websites (like “Amazon”, or the “amazon watches” query). These keywords usually have high search volumes and your website will unlikely rank for them; even if it does, most of the searches will still end up on the brand site the users were searching for. You should ideally not track (archive) them, as they distort your campaign- or group-level data (total search volume, Visibility).

Potentially irrelevant keywords

These are keywords that are searched for by users that probably won’t find what they’re looking for on your tracked website. They should be archived from the rank tracker, as they are irrelevant to the website’s products, services, or information; users searching for them might not find them relevant for their needs. If kept, they’ll affect the campaign and group-level metrics (total search volume or Visibility).

Highly localized keywords

These are the keywords that have (significantly) different organic results based on the location the search was performed (ex: “restaurants near me”). They usually have high search volumes and the rank in the platform represents the rank on a fraction of those searches – the one from the city we’re pulling the ranks from. It’s best to keep these keywords in City-level campaigns or locations in a multi-location campaign.

Highly seasonal keywords

These are the keywords that generate most of the search volume in 1-3 consecutive months of the year (eg: “Christmas gifts”). You should be aware of them when prioritizing your work (timing).

Misspellings

These are actual misspellings. The problem with them is that, if let alone in the campaign – without the main close variation – they will have a misleading search volume; the other data will be shown for the misspelling (SERP features, rank, difficulty).



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