This is a feature that enables you to track keywords and get their data on different cities and/or regions/counties under the same client campaign, that’s now tracked at a country level. You then get ranking and search volume data for the specific locations.
This comes in handy when you have clients with multiple physical locations within the same country, or simply when you have locations of interest with different potential (different search volumes) within this same market.
How does this work?
From each country-level campaign’s country drop-down menu, you can start tracking additional cities or regions:
From there, you can add keywords and groups that will be tracked on the new location, under the “umbrella” campaign on that country. Either you upload a new set of keywords, or you copy them from an existing tracked location:
You will then have it in the location dropdown in the campaign, but will also be able to have a quick overview of its Visibility in the Dashboard:
Using these can also solve the problem of highly-localized keywords, such as “restaurants near me”, for which the country-level search volume and ranks could be misleading. They’re now automatically grouped as issues in SEOmonitor, and flagged accordingly with a label.
You have no additional costs for multi-location tracking, but the keywords within each location are billed separately.
Locations can be archived, along with all their tracked keywords, from the Website Settings section. Archived locations can be reactivated later on, as needed.
There is no limit to how many locations you can add. You are limited to a single unique location under that specific country; for example, you cannot have 2 active locations for New York under the US campaign.