Website Explorer is part of SEOmonitor's SEO Research tools that helps you analyze all the ranking keywords of a specific website to give you insights on its performance, and help you compare it against your own on those keywords. This helps you understand your competition, improve your SEO strategy competitively, and support your client with data to make better decisions.
Website Explorer takes in a domain or an exact URL and gives you all the ranking keywords for it, enriched with SERP & search data, and both your and the searched domain's rankings for each keyword. For instance, when you input the domain for House of Fraser, you get all the ranking keywords for that domain, and your website's rankings on the same keywords.
The Overview Tab
You can see the aggregated search volume and Year-over-year trend of all keywords, along with the effect of the SERP features expressed in the percentage of overall searches that end up as clicks on organic links. This bird's eye view of the searched website performance generated by its ranking keywords helps you quickly understand its SEO performance.
A keyword-wise breakdown of these metrics, along with a comparison of your and the analyzed website's ranks, helps you do a deeper analysis on a keyword level. You can learn their most important keywords and how they're performing. This can become the stepping stone to researching elements of their SEO approach, such as content structure, use of keywords and internal linking.
We ensure that the keyword data, at any point in time, is not older than 30 days. To ease your analysis, you can sort these keywords by their search volume, Year-over-year, % clicks or ranks, so that you can identify the best opportunities using the metric that suits your needs.
To know how they're performing on a particular product or service ("make up gift sets", for instance), you can use its landing page to see all the keywords it ranks for. You can then compare this with your own and support your client in making informed business decisions about the new products and services to focus on.
Note: For the US, UK and Romanian markets, we eliminate branded and extremely low search volume keywords (they don't form good SEO opportunities), and we aggregate close variations, just like Google. This gives you a clean and curated list to work with (narrowing down your list of good keyword opportunities) and more reliable average metrics.
The Gap Analysis Tab
On this tab, you can explore a breakdown of overlapping keywords (those for which you and your competitor both rank) and non-overlapping keywords (those for which only your competitor ranks). Furthermore, you can refine the list by a topic or a partial keyword. For instance, you can see all the overlapping keywords that include "coats", and identify those on which your competitor is performing significantly better. This analysis may reveal keywords with good search volume and trends that might prove to be new opportunities to pursue in your campaign. A similar search for non-overlapping keywords might help you discover good opportunities that your competitor doesn't pursue.
Add to Rank Tracker
You can add all these keywords to a Research List to get monthly updates on their data before you decide to work on them or track them daily. When you decide which keywords to add to your strategy, you can select them and directly add them to your Rank Tracker to get daily ranks and data for them.
Note: For campaigns within the US & UK, the Website Explorer is included in the Keyword Explorer (it automatically detects whether you're inputting a topic, a domain or a URL) and is powered by our curated keywords database. Currently, on campaigns in all other markets, the Website Explorer displays all the keywords a website or URL ranks for, with the same metrics – but with limited data quality provided by third-party tools.
In a nutshell, the Website Explorer equips you with all the ranking keywords along with their SERP and search data, for a domain or a specific landing page. This helps you analyze your competitor's strategy and compare it against your own to identify gaps and potential keyword opportunities. This improves your SEO strategy and provides you with insights to support your client make informed business decisions.