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How to improve your content and topical structure using Keyword Explorer
How to improve your content and topical structure using Keyword Explorer

Discover new keyword opportunities, and peek into your competitor's standings and strategy to improve your content, and hence your rankings.

Updated over a week ago

Keyword Explorer provides you with a list of semantically related keywords for the one that you enter, enriched with their search, SERP, and ranking data. It is designed to integrate into your workflow and ease your keyword research to validate and find keyword opportunities.

Depending on the type of your campaign's business, your SEO focus, and the kinds of keywords you track (or intend to track), you can use Keyword Explorer in multiple ways to make the best of it. Here, we have for you one such example of integrating Keyword Explorer into your workflow, for any content-centric campaign you have that focuses on articles and blogs.

See how you can begin your research with a topic and using Keyword Explorer, discover new potential keyword opportunities based on the overall demand of the search terms used for the topic, and how your competitors rank on it. Your research doesn't just result in new keywords, but new data-driven keyword opportunities that have the potential to help you get ahead of your competition.

Let's start with the keyword 'interview tips'. Keyword Explorer gives you related keywords such as 'job interview advice' and 'top interview tips' which are just different keywords that users employ, with the same search intent.

Further below on the list, you can also see keywords that you do not rank for. For example, the keyword 'interview training' has a significant search volume and a promising Year-over-year trend, so it might be worth pursuing despite a comparatively lower percentage of organic clicks. The search volume of the keyword 'how to interview someone' also looks promising.

These keywords that are related to your topic that you don't rank for, or have the same search intent, can be good keyword opportunities for you that you can further pursue.

You can save each of these new keywords that you discover on the way in a Research list, so that you can get fresh search and SERP data on these keywords every month, at no extra cost.

Let's head to the Competition tab, which tells you how your competitors are ranking on these keywords. A glance at the average rankings of each competitor helps you determine who ranks best for the topic. You can then head to your competitor's website, and analyze the content on it to understand their keyword strategy on these keywords.

With this new set of keywords, their metrics, and insights on how your competitors treat them and rank on them, you can decide whether you want to work on optimizing your website for these keywords, or simply keep an eye on them for a period of time. If you'd like to track them right away, you can simply add them directly to the Rank Tracker, so that you get fresh search and SERP data on them daily.

SEOmonitor is designed to ease your research and integrate into your workflow to help you effectively manage different types and sizes of campaigns so that you can focus on what matters.

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