SEO Research usually involves identifying, organizing, and analyzing large lists of keywords. That can take hours of manual work, it's prone to error, and it can easily get costly, but there's a better way to do it.
The Keyword Explorer helps you identify related high-quality keywords for any topic, and ranking keywords for an entire website or for a single landing page. This data comes from our carefully curated databases, is unlimited in searches and exports, and is included in all subscriptions.
Although it's currently limited to campaigns within the US & the UK markets, it will progressively expand to other markets based on our customers' requests.
With any search type, either a keyword, URL, or domain, you can easily work with clean keyword lists, sort and filter results, and export them as CSV anytime. The API 3.0 (not yet released) will provide another way to extract this data, so you can automate your processes or create custom reports integrated into other products.
Once you decide on the keywords you want to include in your strategy, you can quickly add them to your campaign for daily tracking and reporting in the Rank Tracker.
If you just want to keep an eye on some keywords, you can simply add them to a list in Keyword Research and get performance data updated monthly at no extra cost.
How it works
Identifying search type: Based on your input type – either a keyword, URL, or domain – the Keyword Explorer triggers the corresponding engine – either Topic Explorer or Website Explorer.
Querying the database: Keyword Explorer gets the corresponding data from our database, or – if the keyword is not yet in our database – it gets fresh performance data on them.
Displaying results: It displays the relevant data for your search, enriched with search data, SERP data, keyword ranks, Visibility, and estimated traffic (in Website Explorer)
But we clean the data first, by curating the keywords through a set of criteria meant to reveal only those worth analyzing.
The keyword results you get are:
keywords with search volumes higher than 40
non-brand – because, for navigational keywords, most of the clicks go on the first result, which is always the specific website users are looking for – so there's no SEO opportunity for anyone else there. How do we split the traffic?
close variations are grouped under the main keyword to aggregate their search volumes and help you avoid being misled by duplicates.
The data you see is always updated within the last 30 days, and you can see the last crawl date for each landing page.
Topic Explorer – Explore new keyword ideas for a topic
Researching a specific keyword helps you understand the actual demand for the topic, but also for each of the related keywords in the same topic. Keyword Explorer identifies all the keywords with the same search intent and aggregates their search volume, SERP, and ranking data to provide an overview of the demand and the competition on the topic.
It also helps you find new keywords in a topic. Understanding which keywords are being used to search for a particular topic allows you to better structure and organize your content.
The Strategy View
In the Strategy view, you can analyze the keyword-level and overall topic performance on search and SERP data. You can also view your website's Visibility and trend based on the website's ranks on the keywords in the topic. This helps you gauge the growth potential of a specific keyword and the demand for the overall topic.
View keyword-level performance metrics that reveal opportunities, such as the percentage of searches ending up clicking on organic results based on the presence of SERP features, search volume, and YoY trends, plus keyword rankings which come in handy to identify low-hanging fruit for your next move.
The Competition View
In the Competition view, related keywords are enriched with the ranking data and trends of your competitors. Behind the scenes, the Keyword Explorer computes the data for every keyword in the topic for all the websites ranking in the top 100.
You can choose competitor websites from the ones with the highest visibility that are automatically suggested or manually add any others. This helps you find keyword gaps and build your strategy based on competitive advantage.
Website Explorer – Explore keywords for any website or URL
See how you perform against other websites with a complete analysis – peek into their ranking keywords and get insights on their data while exploring their growth trend and visibility.
Note: The Keyword Explorer for campaigns within the US & UK markets includes the Website Explorer where you can input a domain or URL, and works alongside Topic Explorer, displaying curated keyword data from our own database.
Currently, on campaigns in all other markets, the Website Explorer displays all the keywords a website or URL ranks for, with the same metrics – but with limited data quality provided by third-party crawlers.
Domain or URL Overview
For the website or exact URL you input (of a competitor, for instance), you can view all its ranking keywords enriched with search data, SERP, and ranking data.
You also see the website's search and SERP data and the estimated traffic generated by the keywords that are listed. All this information makes your search results particularly accurate through our database curation process.
You'll also find your own website's ranking data on the listed keywords to compare your standings with the website you entered.
The Gap Analysis view
In the Gap analysis view, you can view the overlapping keywords that both you and your competitor rank for, and non-overlapping keywords, for which only your competitor ranks. This is useful in discovering keywords where other websites rank and yours doesn't, therefore finding new possible keyword opportunities.
Conclusions
With Keyword Explorer, you can research unlimited keywords and websites to find new keyword ideas at no extra cost.
You spare time and resources by working with carefully curated keywords, already organized by topic, website, or URL.
Without the common limitations and restrictions, you are able to perform more thorough and efficient research. In its turn, thorough research helps you make better decisions on your keyword strategy.