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How to validate the SEO opportunity for products using Keyword Explorer
How to validate the SEO opportunity for products using Keyword Explorer

Understand the search demand for products, find new keywords, and strengthen your market research, for better SEO and business decisions.

Updated over a week ago

Keyword Explorer brings together the searched keyword and its semantically related keywords, enriched with their search, SERP, and ranking data, under one topic. It is designed to integrate into your workflow and ease your keyword research to validate and find keyword opportunities.

Depending on the type of your campaign's business, your SEO focus, and the kinds of keywords you track (or intend to track), you can use Keyword Explorer in multiple ways to make the best of it. Here, we bring you one such example of integrating Keyword Explorer into your workflow, for any product-centric campaign focusing on selling products and/or services, such as an e-commerce website.

Begin your research with a product or a category as a topic, and using Keyword Explorer:

  • understand the search demand and alternate/closely related search terms used for it,

  • peek into your competitors' rankings,

  • and discover gaps and new keyword opportunities.

This discovery plays a key role in your market research about the product and further decisions on bringing new products on board to meet the user demand.

Let's start with a keyword for the product 'red cocktail dresses'. In the Keyword Explorer, you get keywords related to this one, such as 'red evening gowns'.

You can find other keywords that are related or very close to this category that you do not rank for, such as 'cocktail wrap dress'. But this might not be a good opportunity as the search volume and Year-over-Year trend are not promising. On the other hand, keywords like 'floral cocktail dresses' that have a good search volume and trend, can be good opportunities.

As you find new keyword opportunities, you can save them in a Research list and get updates on the search and SERP data every month, at no extra cost.

Let's now head to the Competition tab to see how your competitors rank for this product category and analyze their strategy.

For each competitor, in the top stats section, you can see the impression share of the total number of desktop searches for the keywords in the results. This tells you how good their visibility is for the category (and related keywords), which gives you a starting point to analyze your competitor's website on specific keywords to see how they are communicating the product. You can then identify gaps in your own website that you can fill by improving product descriptions and technical SEO of product pages.

The analysis of the search demand and how the competitors are managing it can help your client make informed business decisions, such as bringing a new product on board to meet the demand.

Once you have identified new keyword opportunities and have worked on optimizing your content for them, you can add these keywords directly to the Rank Tracker if you decide to get daily data on them.

SEOmonitor is designed to ease your research and integrate into your workflow to help you effectively manage different types and sizes of campaigns so that you can focus on what matters.

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