Why are these changes happening?
Crawl costs across the SEO industry have increased tenfold, primarily because Google removed the ability to retrieve top 100 search results in a single request. Every rank tracking tool faces the same math. Most providers have responded by cutting depth, moving to weekly, or charging significantly more.
We chose a different path: go deeper where it matters the most, optimize where it matters the least, and preserve every feature and use case.
How do I know if I'm on a grandfathered or current plan?
Your plan type was set when you first subscribed to SEOmonitor. If you're unsure which plan you're on, reach out to us via in-app chat or reply to the email from Cosmin. We'll confirm straight away.
Current pricing plan accounts
What's changing for my account?
Four areas:
Secondary device rank tracking: daily top 20 is no longer tracked. Replaced with weekly top 100, full competitive depth at a weekly cadence.
Research & Keyword Vault: monthly updates of top 20 results, one device (desktop). These features remain unlimited and included in every plan at no additional cost.
Draft campaigns: top 20 positions, on the device you select in the wizard.
Primary device: daily tracking across your full top 100, wherever you actually rank, included at no extra cost. 99+ keywords and competitors tracked weekly on Saturday
In short: your rank tracking moves to top 100 on both devices, daily on primary and weekly on secondary. Competitor data is fully captured weekly across both devices, top 100. Complementary features like keyword research, Vault, and draft campaigns get top 20 updates on one device.
Grandfathered (legacy) plan accounts
What's changing for my account?
Secondary device tracking has two phases:
From April 2: secondary device moves from daily top 20 to weekly top 100 (temporary, approximately one week)
From ~April 9: secondary device moves to weekly top 20. If top 100 is important to your workflow, you can keep it at +€4.90/month per 1,000 tracked keywords across your entire account (not per campaign). Reach out to us and we'll set it up with no gap in your data.
Research & Keyword Vault: monthly updates of top 20 results, one device (desktop). These features remain unlimited and included in every plan at no additional cost.
Draft campaigns: top 20 positions, on the device you select in the wizard.
Primary device: daily tracking across your full top 100, wherever you actually rank, included at no extra cost. 99+ keywords and competitors tracked weekly on Saturday
What is my primary device?
Your primary device is the device with the highest search volume across your tracked keywords. It's set automatically but you can change it in your campaign settings if it doesn't align with the device driving the majority of your demand.
What is Dynamic Depth Crawling?
Dynamic Depth Crawling is an upgrade to how your primary device tracks rankings. Instead of a fixed top 20 crawled daily, the system finds your exact position daily across your full top 100, wherever you actually rank. If you rank at position 3, it stops at page 1. If you rank at position 47, it goes to page 5.
The result: daily granularity at full competitive depth, included in your plan at no extra cost. Rolling out by end of April/beginning of May.
Why is weekly the right cadence for the secondary device?
The primary use case for tracking a second device is identifying and monitoring visibility discrepancies between mobile and desktop. These shifts don't happen overnight, neither are they solved overnight.
Weekly data gives you everything you need to:
Spot significant gaps between device performance
Track whether those gaps are widening or closing over time
Prioritize which keywords need device-specific attention
What's changing for Research and Keyword Vault?
Research and Keyword Vault now cover top 20 results on one device (desktop). Previously, these databases were updated with top 100 data. Both features remain unlimited and included in every plan at no additional cost. Keyword Research includes Domain Explorer and is also available through the API without restriction.
What this means in practice:
Results cover positions 1-20 on desktop. Keywords ranking at positions 21-100 are not included in new crawls but remain accessible in saved databases
If a keyword recently entered positions 21-100, it may not appear in Research results until it reaches top 20
Competitor domain analysis in Research uses the same top 20 desktop scope
Domain Explorer preserves historic top 100 connections, shown as "20+"
What's changing for Draft campaigns?
Draft campaigns are now limited to top 20 positions on the device you select. Draft campaigns are included in Pro plans and above at no additional cost.
What this means for forecasting:
For keywords where you rank in positions 1-20, forecasts work exactly as before
For keywords where you rank beyond position 20, the forecast will use the available data range and will show a note indicating the depth limitation
Forecast accuracy for keywords at positions 21-100 may be lower in a draft campaign than in a live tracked campaign
What it doesn't affect:
Your visibility metric. You can still build and plan campaigns in draft mode, seeing clearly what the visibility of your site is against unlimited competitors and spotting keywords outside of top 20.
Recommendation: If you need a full-depth forecast for keywords across your top 100, start a tracked campaign. Your primary device then provides daily crawl data at full depth, included in your plan.
How does this affect the API?
For the top 100 results endpoint:
Primary device: ✅ Full top 100 data
Secondary device (current plan accounts): ✅ Full top 100 data (weekly)
Secondary device (grandfathered accounts): not available unless the top 100 add-on is active
For all other API endpoints:
Secondary device continues to receive data. Ranks are copied from the weekly crawl to fill daily slots, so integrations and exports see no gaps.
Will this affect my historical data or reports?
No. Historical data is unaffected. All previously collected data points remain in your account. Positions that were previously seen at 21-100 will continue to show in historical views. Going forward, new data on limited areas (secondary device for grandfathered, Research, Vault, Drafts) will reflect the new depth. Charts will show an annotation at the transition point so you can see exactly when the change took effect.
A note on terminology
When we say "top 20," we mean the first 2 pages of Google search results. "Top 100" means the first 10 pages. Google doesn't always show exactly 10 organic results per page, so these are approximations. The tracking depth is page-based, not position-based.