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[FAQ] What should I do if my domain name changes?
[FAQ] What should I do if my domain name changes?
How to track a domain migration and its effects using SEOmonitor
Updated over a week ago

Your domain name has just changed to a different one (for example, the rebranding of a company). Is there anything you should adjust in SEOmonitor? How is the traffic displayed and how are the rankings and visibility affected?

The first thing to do is get in touch with Customer Success, so we can modify the main domain name in the system (the one that you have in the Settings menu >> in Website Settings).
After this update, the date when the domain name was amended remains embedded there. 

The migration leads to a couple of changes, depending on whether the Google Analytics profile stays the same or not.

1. Same GA profile

In case the GA remains the same, you simply need to associate the corresponding Google Search Console profile and make sure you set the old domain as an Alias, to get ranks for both of them. It would also be useful to have both GSC profiles connected, for the new, but for the old version of the domain too (in case Google still indexes those pages).

For example, we'd take a brand that migrated from their old domain to While the Analytics profile stayed the same, in order to connect the GSC profile, they would need to create a profile for the new URL (with the new domain name) and then add the old domain name as "Other owned media" (an alias).

2. Different GA profile

In case the GA profile changes, you would need to connect the new one without reprocessing the data.

Another option would be archiving the current campaign/site and adding it all over again, with the new GA & GSC profiles.

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