Once we're done processing the traffic and keyword data, following the setup wizard, there are still a few steps we'd recommend going through, to make sure you're looking at the most relevant data you can.
The Organic Traffic module
The Unallocated values
The first step would be to check if your Unallocated percentage is not too high and whether you can reduce it. We'd consider a "healthy" distribution when the unallocated is below 20-30%.
SEOmonitor is able to reveal the not-provided traffic information and re-distribute the organic visits (from Analytics) back into the keywords (from Google Search Console) that generated them.
The most common cause for high unallocated values would be the existence of other GSC profiles that are not yet connected to the platform, like the https one if you've only added http, or the subdomain ones, like blog.domain.com or m.domain.com. In such cases you must connect all of the automatically suggested GSC profiles, from Settings >> Website Settings section, and make sure to reprocess the data after authorizing the new profiles.
However, due to the fact that some landing pages have traffic that is too thin to be shown in GSC, some of the data would always remain unallocated.
Fine-tuning the brand/non-brand traffic split
To make sure your traffic is even more accurately distributed between brand and non-brand, you should check in the Non-brand Organic Traffic section for any brand name variations that might have been left out during the setup wizard.
A brand search can be considered any query that was used with the intention of getting on the website. For example, "apple" or "aple" and their long-tails can be considered brand keywords, while "iphone" cannot - although it is an Apple product, the intent when searching for it is different from the brand-related one.
You can either spot these variations directly or use the search bar to work in bulk. You'd look for variations or misspellings of your brand's name, website or even slogans, to filter out all queries that would have been brand ones, rather than non-brand.
Just select them and then "Mark as brands":
Check the automatically added keywords
Having the most relevant keywords monitored is essential for accurately measuring the SEO performance of a website:
If you went with our Automatic Keyword Research in the setup wizard, in step #4, you might want to double-check them (look for the SEO Opportunities group), to make sure they are exactly what you had in mind for this campaign.
If the automatically suggested list is too short or if you've only added a few keywords, there are several ways to add more and they are all detailed in this article.
Organizing your keyword portfolio
We recommend having a check over the grouping in the SEO Campaign, no matter if you only have regular groups or also have smart groups. You can edit/delete the automatically created ones or just proceed with adding new ones, according to your needs.
You can find a few tips on how to continue with your keyword research in this article.