Once we're done processing the traffic and keyword data, following the setup wizard, there are still a few steps we'd recommend going through, to make the best of all the features SEOmonitor offers, and ensure you're looking at the most relevant data you can.
Minimize the unallocated traffic percentage
The first step would be to check if your Unallocated percentage is not too high and whether you can reduce it. We'd consider a "healthy" distribution when the unallocated is below 20-30%.
SEOmonitor is able to reveal the not-provided traffic information and re-distribute the organic visits (from Analytics) back into the keywords (from Google Search Console) that generated them.
The most common cause for high unallocated values would be the existence of other GSC profiles that are not yet connected to the platform, like the https one if you've only added http, or the subdomain ones, like blog.domain.com or m.domain.com. In such cases you must connect all of the automatically suggested GSC profiles, Campaign Settings>>Connected Accounts tab, and make sure to reprocess the data after authorizing the new profiles.
However, due to the fact that some landing pages have traffic that is too thin to be shown in GSC, some of the data would always remain unallocated.
Weed out your branded keywords
To make sure your traffic is even more accurately distributed between brand and non-brand, you should check in the Non-brand Organic Traffic section for any brand name variations that might have been left out during the setup wizard.
A brand search can be considered any query that was used with the intention of getting on the website. For example, "apple" or "aple" and their long-tails can be considered brand keywords, while "iphone" cannot - although it is an Apple product, the intent when searching for it is different from the brand-related one.
You can either spot these variations directly on the Traffic module or use the search bar to work in bulk. You'd look for variations or misspellings, or any language-specific characters in your brand name, website or even slogans, to filter out all queries that would have been brand ones, rather than non-brand.
To view the brand rule and the keywords that are marked as Brand, head to the
Settings (Configuration) sidebar of the Traffic module.
To change the rule, or mark new keywords as Brand, click on Edit.
Then, select the keywords from their respective tabs and click "Mark keyword(s) as Brand".
Check the automatically added keywords
Having the most relevant keywords monitored is essential for accurately measuring the SEO performance of a website.
If you went with our Automatic Keyword Research in the setup wizard, you might want to double-check them (look for the SEO Opportunities group), to make sure they are exactly what you had in mind for this campaign.
If the automatically suggested list is too short or if you've only added a few keywords, there are several ways to research and add more to your campaign.
Organize your keyword portfolio
We recommend having a check over the grouping in the SEO Campaign, no matter if you only have regular groups or also have smart groups. You can edit/delete the automatically created ones or just proceed with adding new ones, according to your needs.
Further steps to be taken when you're setting up campaigns would be to configure the email reports and to set up email alerts with information about the health of your campaigns.