Some of the features described in this article might be available only for Tracked Campaigns. Learn more.
SEOmonitor automatically detects and highlights the keywords where
the website doesn't have a relevant landing page (yet)
you’re not ranking with your set desired landing page,
there are several ranking landing pages that cannibalize each other, or
the desktop and mobile ranks are significantly different.
How does this work?
There are a few types of issues that are marked with an exclamation (an alert sign) on the landing page column in the keyword table. Hovering on the sign tells you what page issue the keyword is suffering from.
Missing landing page
If a keyword is not detected in the first 100 results of the Google SERP, we further analyze it by performing a secondary Google search. This time around, we are limiting the Google results for the tracked website (using an operation – site:Example.com KeywordName).
If Google returns any results, we store the first result’s landing page as the best landing page of the website for that keyword. Until it enters the top 100, we keep that landing page associated with the keyword.
If Google doesn’t return any result, we mark the keyword as missing landing page.
Desired landing page not ranking
For each keyword, you can define a desired landing page that you intend the keyword to rank for. If the desired landing page is not matching the actual ranking page for the keyword, the system flags it as an issue.
Cannibalization issues
The system automatically checks all keywords every day for cannibalization issues, on both devices. If in the last 30 days, the website was ranking with a different landing page in the SERP, switching these pages twice or more, the system marks the keyword as having a cannibalization issue.
Note that even if you have fixed these issues and have consistently been ranking with the same page over the last few days, you might still see the cannibalization warning, because it happened within the last 30 days. Once that timeframe passes, you’ll see it as expected, with no issues.
Learn more about how to detect and fix keyword cannibalization in our in-depth guide.
Device rank discrepancy
This happens when the desktop landing page is ranking in Top 20 for the keyword, while its mobile landing page is not ranking at all, or vice versa.
Locating keywords with issues
The Landing page column of each keyword is dotted in blue to indicate that there were content changes within the timeframe that impacted the rank. You can click on the keyword and see the history of content changes and the rank trend in greater detail. This helps you quickly locate and correlate the two.
The Landing Page Attributes category within keyword filters, helps you filter all the keywords based on landing page attributes, including page issues.
Besides the regular filters, you can also filter the keywords with page issues through the keyword table using quick-filters. If you'd like to include it in a report, you can also download it (in other words, export it as CSV) using the Download icon, following which you will receive an email with a downloadable report. The reports will have the relevant keyword-wise data for the corresponding issues. For instance, an exported cannibalization report will have the keyword's search volume, the current ranking page (and its rank), the best ranking page (and best rank), the rank difference, and all the other ranking landing pages (if any) for the keyword on a specific device (mobile or desktop).
You also find them automatically grouped through the predefined Issues folder:
Use-cases
There are some types of content issues that only a rank tracker can identify, completing your technical auditing tool portfolio:
Identify any potential cannibalization issues that impede the website from consistently ranking in the best position.
Identify any keywords without a relevant landing page, in order to start creating the required content or choose to remove the keyword from the strategy.
Set desired landing pages and quickly spot if not ranking with them.
Spot keywords with potential issues on their different device landing pages.