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Forecast v.2
Forecast v.2
The feature documentation for Forecast
10 articles in this collection
Written by
Cosmin,
Raluca Tacciu,
and
Megha
Understanding our forecasting algorithm
Sophisticated for precision, but fully transparent so you can understand and trust it.
Written by
Cosmin
Updated over a week ago
Forecast Overview
Our Forecast estimates how much additional non-brand organic traffic would be generated on achieving an SEO goal over a set timeframe.
Written by
Raluca Tacciu
Updated over a week ago
Visualize future SEO performance with Forecast scenarios
Set up multiple forecast scenarios and visualize different results in estimated additional sessions, conversions, and revenue.
Written by
Raluca Tacciu
Updated over a week ago
Understanding the Forecast results
How much additional non-brand organic traffic would be generated if you achieve a specific SEO goal over a particular timeframe.
Written by
Raluca Tacciu
Updated over a week ago
Track campaign performance against SEO goals
Understand your campaign's current performance compared to the forecasted outcomes.
Written by
Raluca Tacciu
Updated over a week ago
The Goal Chance explained
Understand how we calculate your Goal Chance to indicate your probability of success on a scale of Realistic to Too ambitious.
Written by
Raluca Tacciu
Updated over a week ago
The effect of SERP features on CTR
In our CTR research, we calculate the impact of SERP features on CTR and include it in our forecast to get precise estimates.
Written by
Megha
Updated over a week ago
The long-tail effect
Rank improvement on main keywords improves ranks on other related and long-tail keywords, we include this effect for precision in forecast.
Written by
Megha
Updated over a week ago
Best-match conversion rate
We try to find the most probable conversion rate for each keyword in our forecast to make our estimates even more precise.
Written by
Megha
Updated over a week ago
Forecast: Inertial & improved traffic
Measure the actual non-brand organic traffic against the estimated one.
Written by
Raluca Tacciu
Updated over a week ago