Forecast v.2

The feature documentation for Forecast

Cosmin avatar Raluca Tacciu avatar Megha avatar
8 articles in this collection
Written by Cosmin, Raluca Tacciu, and Megha

Understanding our forecasting algorithm

Sophisticated for precision, but fully transparent so you can understand and trust it.
Cosmin avatar
Written by Cosmin
Updated over a week ago

Forecast Overview

Our Forecast estimates how much additional non-brand organic traffic would be generated on achieving an SEO goal over a set timeframe.
Raluca Tacciu avatar
Written by Raluca Tacciu
Updated over a week ago

Visualize future SEO performance with Forecast scenarios

Set up multiple forecast scenarios and visualize different results in estimated additional sessions, conversions, and revenue.
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Written by Raluca Tacciu
Updated over a week ago

Understanding the Forecast results

How much additional non-brand organic traffic would be generated if you achieve a specific SEO goal over a particular timeframe.
Raluca Tacciu avatar
Written by Raluca Tacciu
Updated over a week ago

Track campaign performance against SEO goals

Understand your campaign's current performance compared to the forecasted outcomes.
Raluca Tacciu avatar
Written by Raluca Tacciu
Updated over a week ago

The Goal Chance explained

Understand how we calculate your Goal Chance to indicate your probability of success on a scale of Realistic to Too ambitious.
Raluca Tacciu avatar
Written by Raluca Tacciu
Updated over a week ago

The effect of SERP features on CTR

In our CTR research, we calculate the impact of SERP features on CTR and include it in our forecast to get precise estimates.
Megha avatar
Written by Megha
Updated over a week ago

The long-tail effect

Rank improvement on main keywords improves ranks on other related and long-tail keywords, we include this effect for precision in forecast.
Megha avatar
Written by Megha
Updated over a week ago