Some of the features described in this article might be available only for Tracked Campaigns. Learn more.
In SEOmonitor’s Rank Tracker, you can see traffic data (clicks OR sessions, conversions, and revenue) for your tracked keywords. This data is integrated directly into the Strategy tab, providing traffic performance and search data in one place. This makes it easy to ascertain the worth of keywords in terms of both search demand and the business value they bring.
How does this work?
The traffic data in the Rank Tracker is provided through the Organic Traffic module, which integrates Google Search Console (GSC) and Analytics.
When both tools are connected, SEOmonitor's advanced algorithm distributes landing page traffic from Analytics into the specific keywords from Search Console.
Enriched Data: Tracked keywords with distributed traffic are enriched with Sessions, Conversions (or Transactions), and Revenue data. This is visible in the Strategy tab's chart and keyword table (specifically in columns like Opportunities).
GSC Only: If only Google Search Console is connected (no Analytics), keywords are enriched with Clicks data instead of Sessions.
Draft Campaigns: For connected draft campaigns, the Traffic tab provides a snapshot for the past 30 days.
Connecting your campaign
To connect GSC and/or GA4:
From your username dropdown (top right), select Campaign Settings.
Click on the campaign you want to connect.
On the sidebar, go to the Connected Accounts tab to edit or add connections.
Note: GSC profiles can usually only be disconnected by our technical team. If you need assistance, please contact us via the in-app chat or email our Customer Success team.
Use-case
This data helps you understand the business results your tracked keywords generate over time and how they correlate with your Visibility trend. For example, you might discover that a stable Visibility score for a group of keywords isn't translating into stable sessions. In these cases, you can delve deeper into individual keywords to find out why.